Having a solid star rating and glowing reviews is one thing. Online Reviews Not the Only Information Consumers Value These numbers have increased since a 2016 Nielsen study where only 42 percent said they’d make a purchase within a day, 79 percent within a week, and 92 percent of respondents “sometimes, frequently or almost always” made a purchase after visiting Yelp.
98 percent made a purchase within a month. 90 percent made a purchase within a week. 51 percent made a purchase within a day. The study also found that people who read online reviews on Yelp have a high purchase intent. 93 percent of the same respondents also said that they use Yelp to compare businesses before making a purchase decision. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google queries.Ī Yelp-commissioned study carried out by Survey Monkey involving more than 6,000 adult reviewers revealed that 97 percent of adults will do business with a company they find on Yelp. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. How will you do that you might ask? Call us!Īt Caspian Services we know the ins and outs of Yelp! We are a Yelp Advertising Partner, which means we can offer you and your business exclusive benefits and other offers that will help you utilize Yelp to its fullest potential.When people talk about online reviews, Google is likely what first comes to mind. It means it’s time for you to invest in Yelp! It’s so beyond worth it to put a little more money in your budget each month to help your business stand out amongst the crowd. PSA: This may or may not come as a surprise to you but this survey also revealed that Yelp is the most influential and most trustworthy over online platforms used to find businesses like Google, Facebook, TripAdvisor, and HomeAdvisor.Īnd it also helps businesses generate the most leads! On average there are over 18.5 million searches and page views in a month! That’s a very generous amount of people who your business can be in contact with. And as many people know, word of mouth is so important when it comes to businesses and the facts back that up 80% of people reported that they share the businesses they find, and love, on Yelp with their friends and families. This survey also found that 92% of people on Yelp are looking for businesses local to them that they can return to again and again. 58% valued knowing about unique characteristics, such as being open late or being family-owned. 
69% valued seeing pictures and costs of completed prices.71% valued the ability to request a price estimate online.
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75% valued seeing that a business has a business or trade license.Now you might be asking, “Well what do Yelp users value when they are comparing businesses?” Here’s the facts: found that 93% of people on Yelp compare multiple businesses before they make a decision. Those are stats you can’t ignore! The Yelp Facts 51% of users will transact with the business they deem worthy within a day and 90% transact within a week! To go even further, people on Yelp are not taking their time they mean business. So let’s dig a little deeper into some statistics that come with having your business on Yelp…ĭid you know, that according to a study done by SurveyMonkey, 97% of people spend money with a business they found on Yelp? 97%! That’s a lot of people! Functioning much like a social media account, Yelp for Business Owners lets you post pictures, interact with customers, and even buy targeted advertising to help grow your business. On the other side of the curtain is a whole array of business tools designed to bring more customers through your doors. It also can help you decide on what businesses are good to work with, what hotels to stay in, and so much more!
But Yelp is so much more than just a place to find a good, or not so good, meal. We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street.
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